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Case Study: Schlotzsky’s Restaurant Loyalty Game

Restaurants are now looking to mobile loyalty games to engage customers and deliver rewards. Take Schlotzsky’s Cafe & Bakery, headquartered in Austin Texas, for example… whose Stackin’ mobile game challenges players to stack ingredients on a bun as they drop from above. Players who reach level 5 earn enough points to claim a free sandwich in-store. This style is much more creative and fun than traditional loyalty programs, which suffer from low engagement due to over-saturation in the market.

Schlotsky’s CMO Mark Mears explains “We want to engage customers on an emotional level. The idea of gamification and social media sharing has become its own sport, if you will. People have a chance to share their scores with their friends, and compare and contrast who is doing well and not well and there’s a psychic benefit to that.” Mears says thousands of game players have shared their scores on social networks, contributing to digital word-of-mouth. “It’s a chance to diversify our approach so it doesn’t get stale. We always want to be sure that we are being relevant to our guests.”

Contact Loyalty Games today to discuss ideas for your restaurant loyalty game. We’ll replicate and fully customise a game for your restaurant, for a really low price, making it possible smaller restaurants and cafes to afford their own mobile loyalty game.

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