McDonald’s is installing tablets across the majority of its UK restaurants, as part of an ongoing effort to be a step ahead of smaller businesses when it comes to ideas engagement and technology. How are you using gamification to engage customers?
McDonald’s customers will be able to play games, interact on social media and browse the web on Samsung Galaxy tablets; following an “extremely popular” trial during its ‘Experience The Future’ programme, the biggest operational shift in the fast food chain’s 41-year history.
Doug Baker, head of IT restaurant solutions and service at McDonald’s UK, said: “Technology has an important role to play… in our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today.”
“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.”
Tech firm SOTI – which partnered with McDonald’s to launch the tablets – said the decision highlighted an ‘increasing trend’ of retailers using technology to offer unique customer experiences.
Contact Loyalty Games today to learn more about introducing custom mobile games for your customers to play, whilst at your restaurant or on-the-go.
Most restaurants and other food businesses have no idea who their customers are; they walk in and out without you ever knowing their name. Either data isn’t collected at all, or a boring and generic attempt is made. Nobody cares about your Facebook Page or paper feedback form. Why not actually stand out by collecting email addresses and other customer data through a mobile game?
How do you collect data? Can you think of a more engaging and fun way than via your own custom branded mobile game for customers to play. At the beginning or end of the game, a data entry box will appear for the player to add their email in order to receive a prize. You can add as many data collection fields as you like, to collect names and phone numbers, or perhaps turn it into a feedback survey to better understand your customers and your product. You can then use the contact information for email marketing etc. to grow your business.
It’s amazing how many restaurants around the world copy each other’s tactics and only do something once enough other similar businesses are doing the same thing; it’s a surefire way to not stand out! Customers are guaranteed to get addicted to playing your game at or away from your restaurant – we already know this before we’ve even created your game, as we focus on tried and tested game concepts. Contact us to learn more about your food business can benefit from a custom mobile game.
Restaurants are now looking to mobile loyalty games to engage customers and deliver rewards. Take Schlotzsky’s Cafe & Bakery, headquartered in Austin Texas, for example… whose Stackin’ mobile game challenges players to stack ingredients on a bun as they drop from above. Players who reach level 5 earn enough points to claim a free sandwich in-store. This style is much more creative and fun than traditional loyalty programs, which suffer from low engagement due to over-saturation in the market.
Schlotsky’s CMO Mark Mears explains “We want to engage customers on an emotional level. The idea of gamification and social media sharing has become its own sport, if you will. People have a chance to share their scores with their friends, and compare and contrast who is doing well and not well and there’s a psychic benefit to that.” Mears says thousands of game players have shared their scores on social networks, contributing to digital word-of-mouth. “It’s a chance to diversify our approach so it doesn’t get stale. We always want to be sure that we are being relevant to our guests.”
Contact Loyalty Games today to discuss ideas for your restaurant loyalty game. We’ll replicate and fully customise a game for your restaurant, for a really low price, making it possible smaller restaurants and cafes to afford their own mobile loyalty game.