McDonald’s is installing tablets across the majority of its UK restaurants, as part of an ongoing effort to be a step ahead of smaller businesses when it comes to ideas engagement and technology. How are you using gamification to engage customers?
McDonald’s customers will be able to play games, interact on social media and browse the web on Samsung Galaxy tablets; following an “extremely popular” trial during its ‘Experience The Future’ programme, the biggest operational shift in the fast food chain’s 41-year history.
Doug Baker, head of IT restaurant solutions and service at McDonald’s UK, said: “Technology has an important role to play… in our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today.”
“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.”
Tech firm SOTI – which partnered with McDonald’s to launch the tablets – said the decision highlighted an ‘increasing trend’ of retailers using technology to offer unique customer experiences.
Contact Loyalty Games today to learn more about introducing custom mobile games for your customers to play, whilst at your restaurant or on-the-go.
Here’s why mobile games and burger joints are a great fit:
- Burgers are fun and can be a challenge
- People eat burgers socially without worrying about the consequences of eating something that’s never top of the list on any diet program
- There’s an endless array of burger joints in any given city, making it vital for marketing to stand out in the crowd
With your own-branded burger mobile game, fully re-designed, based an already proven and previously ‘trending’ mobile game, you’ll do something your direct competitors aren’t by engaging your audience. Many that play the game will get addicted to it, enjoying the entertainment your company has provided in their spare time while competing to earn free or discounted food and drinks. You’ll set the rewards with input from our experience and can alter them at any time if you feel that you’ve been too generous or stingy.
For example, for those that achieve a high score, you might offer free fries to groups of 2 of more than spend at least $10 only on Monday-Thursday. Importantly, when a high score is achieved, the user will have to enter the restaurant to claim the prize quickly as the live game will disappear once the user switches off their phone or force closes the app. Resetting this live game upon claiming the reward ensures that it’s only redeemed once. The other form could be to offer a prize each week to the person at the top of the leaderboard, replicating the success of the mayor concept pioneered by Foursquare.
Check out this game we made to show burger joints and pubs how they can have their own custom-branded version for customers to play. They’ll enjoy playing the game, challenge friends and then have to visit your restaurant pretty quickly to claim any rewards (the app will have to be running, i.e. before switching off their phone or force closing the app). A burger joint game will engage people in a world where so many marketing tools have become boring and commonplace.
How long can your burgers survive in this addictive game?
– avoid turning into ketchup the broccoli by tapping to jump over them
– keep your cool as broccoli races towards your burger from different directions at different speeds
– easily restart this quick game
– compare your high score with friends