McDonald’s is installing tablets across the majority of its UK restaurants, as part of an ongoing effort to be a step ahead of smaller businesses when it comes to ideas engagement and technology. How are you using gamification to engage customers?
McDonald’s customers will be able to play games, interact on social media and browse the web on Samsung Galaxy tablets; following an “extremely popular” trial during its ‘Experience The Future’ programme, the biggest operational shift in the fast food chain’s 41-year history.
Doug Baker, head of IT restaurant solutions and service at McDonald’s UK, said: “Technology has an important role to play… in our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today.”
“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.”
Tech firm SOTI – which partnered with McDonald’s to launch the tablets – said the decision highlighted an ‘increasing trend’ of retailers using technology to offer unique customer experiences.
Contact Loyalty Games today to learn more about introducing custom mobile games for your customers to play, whilst at your restaurant or on-the-go.