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Play Games on Tablets at McDonald’s

McDonald’s is installing tablets across the majority of its UK restaurants, as part of an ongoing effort to be a step ahead of smaller businesses when it comes to ideas engagement and technology. How are you using gamification to engage customers?

McDonald’s customers will be able to play games, interact on social media and browse the web on Samsung Galaxy tablets; following an “extremely popular” trial during its ‘Experience The Future’ programme, the biggest operational shift in the fast food chain’s 41-year history.

Doug Baker, head of IT restaurant solutions and service at McDonald’s UK, said: “Technology has an important role to play… in our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today.”

“Technology has an important role to play in all walks of life, including our customers’ eating out experience, so the changes we’re making as part of the ‘Experience of the Future’ programme bring us closer to the way people live their lives today. We pride ourselves on listening to customers and providing an outstanding experience; innovations such as tablets help provide this experience and have been extremely popular with customers.”

Tech firm SOTI – which partnered with McDonald’s to launch the tablets – said the decision highlighted an ‘increasing trend’ of retailers using technology to offer unique customer experiences.

Contact Loyalty Games today to learn more about introducing custom mobile games for your customers to play, whilst at your restaurant or on-the-go.


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Chipotle game – Taste Invaders

Have you seen burrito chain Chipotle’s HTML5 web and mobile game yet?

Their version of the classic Space Invaders game is an interactive campaign for Chipotle’s fight against artificial ingredients. Control the burrito to avoid getting hit by chemicals and harmful substances that you might find in food from other establishments.


How long do your customers have to wait for their food after ordering? What do you they do in this time? Are they engaging with your brand and boosting their experience?

Your game would be playable on the mobile browser or as a free download on the App Store and Google Play. A game is the most engaging way to get your message across whilst providing a fun experience that customers will want to share with their friends, verbally and digitally. Like Chipotle, you could give you out rewards or discounts to give the customer an extra reason to play and share your game.

Contact us to learn more about creating a Space Invaders-style game like this for your fast casual restaurant.

You can play the Chipotle Taste Invaders game here: (we didn’t make it)

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Data Collection Forms

Most restaurants and other food businesses have no idea who their customers are; they walk in and out without you ever knowing their name. Either data isn’t collected at all, or a boring and generic attempt is made. Nobody cares about your Facebook Page or paper feedback form. Why not actually stand out by collecting email addresses and other customer data through a mobile game?

How do you collect data? Can you think of a more engaging and fun way than via your own custom branded mobile game for customers to play. At the beginning or end of the game, a data entry box will appear for the player to add their email in order to receive a prize. You can add as many data collection fields as you like, to collect names and phone numbers, or perhaps turn it into a feedback survey to better understand your customers and your product. You can then use the contact information for email marketing etc. to grow your business.

It’s amazing how many restaurants around the world copy each other’s tactics and only do something once enough other similar businesses are doing the same thing; it’s a surefire way to not stand out! Customers are guaranteed to get addicted to playing your game at or away from your restaurant – we already know this before we’ve even created your game, as we focus on tried and tested game concepts. Contact us to learn more about your food business can benefit from a custom mobile game.

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Mobile Games for Dentists

Making your pediatric dental office fun is essential for keeping kids entertained and for making the whole experience less traumatic. Parents in the process of browsing websites to find a dentist for their child will be impressed when they see your game, as it shows you make the extra effort to provide a comfortable environment for kids. Do you provide games already? Do you find that kids nowadays are more interested in playing on iPads than with old-school toys?

For a low cost we can create a mobile game with your branding, for patient’s to play on iPads in the reception while they wait or for them to play at any time on their iPhone, iPad or Android devices – as it would be available to download on the App Store and Google Play. It could also be embedded to a page on your website.

Your company game would make use of any graphics you already have in addition to your logo and could either be a dentistry game or a re-skinned version of any other popular mobile game. Existing and potential patients could challenge friends on the leaderboard and perhaps even earn very small rewards for high scores.

We’ve made 250+ apps for businesses. Contact us today to learn more about creating a custom mobile game for your dental practice.

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New York games

New York and Games go hand in hand. Millions of people stare at their phones on the subway daily, killing time re-reading emails, browsing news articles that they’ve remembered to pre-download and playing games…

The games we create for New York restaurants and cafes (such as Bark Hot Dogs, on Bleecker Street, Manhattan & in Park Slope, Brooklyn, NYC) work without a signal, so they’re perfect for the subway. Your customers and their friends will get addicted to your custom-branded game, challenging friends to beat their high score and aiming to get a score that will earn them an actual reward at your restaurant or cafe. Some customers will play your game in-store with their group, but many will play it elsewhere… with the rewards system set up so that they have to claim it at your business asap.

Have you played Bark Stack on the App Store and Google Play? We used photos of their burgers and hot dogs, fully customizing a popular type of game which engages, educates and entertains customers and their friends.

NYC games

Contact us, your New York game developer, today to learn more about creating a game for your restaurant.

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Games are for Casual Restaurants – that don’t offer knives and forks!

Mobile games are the best fit for casual restaurants and cafes that serve food which doesn’t require a knife and fork.

The following foods are typically the most suitable for a game:

  • burgers
  • hot dogs
  • frozen yogurt / ice cream
  • milkshake
  • pizza
  • doughnuts
  • burritos / tacos
  • dessert
  • cupcakes
  • wings
  • chicken
  • juice / smoothies
  • salad
  • bagels
  • subs / sandwiches
  • cookies
  • fast food
  • pretzels
  • waffles
  • meatballs
  • bbq
  • mac n cheese
  • pie
  • chocolate
  • soup
  • pancakes
  • crepes
  • candy
  • nuts
  • fries
  • wraps
  • ice pops
  • sushi
  • dumplings
  • noodles

Those foods are a great fit when served up in a fun and modern way, since the game then matches the perspective of the business; whilst their customers associate their brand with having a fun experience. Casual restaurant marketing ought to be more fun and engaging.

As for the types of food business owners; Millennials or those that play games are always the most receptive to the idea of creating a mobile game for their audience, since they are more likely to ‘get’ how a game will impact on their customers. 

Contact us today to learn more about creating a mobile game for your casual restaurant.

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Toronto Mobile Games

Mobile games are particularly popular in Toronto, Canada. The games we create for Toronto restaurants and cafes (such as Bacon Nation on Spadina Ave) are designed to entertain and engage customers and their friends, who get addicted to your custom-branded game; challenging friends to beat their high score and aiming to get a score that will earn them an actual reward at your restaurant or cafe. Some customers will play your game in-store with their group, but many will play it elsewhere… with the rewards system set up so that they have to claim it at your business asap.


Have you played Bacon Nation Notorious PIG on the App Store and Google Play? We fully customized the famous Flappy Bird game; replacing the bird with the restaurant’s pig character, who flies through the air collecting bacon whilst avoiding the carrots. This goes hand in hand with the company’s philosophy on salad!

Contact us today to learn more about creating a game for your business.

Bacon Nation on the App Store

Bacon on Google Play

Bacon Nation on YouTube

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Food Game New York

46 percent of mobile users use games on a daily basis. Food businesses in New York are a great fit as your customers will play your branded food game on the New York subway and during downtime; thinking about you while they’re away from your business, earning small rewards for high scores to encourage them to visit asap. This also naturally acts as a conversation-starter with friends and coworkers.

We’ve made it incredibly affordable to have a food game designed for your business. Until now, only giants in the food industry (McDonalds, KFC) have had the option due to the high costs associated with mobile game development. To ensure success, we’ll replicate proven popular games that are guaranteed to get your audience addicted to your game.

Thinking about how to engage and reward customers in a way that’s different to all of your competitors? Contact LoyaltyGames today to learn more about having a mobile game designed for your food business…

Fun food businesses and restaurants that are a great fit for a mobile game may sell: burgers, hot dogs, burritos, tacos, frozen yogurt, ice cream, donuts, dessert, pizza, cookies, cupcakes, bagels, salad, subs, waffles, pretzels, meatballs, mac n’ cheese, chocolate, soup, pancakes, crepes, candy, wings, nuts, chicken, wraps, ice pops, sushi, dumplings, etc…

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4 Ways to Promote Your Restaurant Game

After creating and publishing your restaurant game for iPhone and iPad, we’ll provide ongoing email / phone support and occasional updates over time. There’s not much we can do to promote your game, other than show you the following 4 main ways:

1. promo poster for in-store and online (we’ll create and print it, or hand over the psd file draft if you have your own designer)
2. place the App Store logo on your website with a call-to-action (click to download / play)
3. post the live app link on social media occasionally
4. email & SMS blast if you have a database

Customers will also promote your iPhone game for you by easily sharing their high score on Twitter and by telling / showing friends in person.

Imagine your customers playing your addictive game when they’re not even at your restaurant, don’t you think they’ll mention it to others? If they reach a high score and unlock a reward to claim at your restaurant, don’t you think they’ll shout about it to friends and family?

Contact Loyalty Games today to discuss creating and promoting your restaurant game today.



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Games for Restaurants – The Process

Games for restaurants… here’s the process:

  • together we’ll decide on the best game to create for your restaurant
  • you’ll send over any relevant graphics
  • we’ll send screenshots of your game while we make it, so you can review and approve the design
  • we’ll ask for your approval on the app name, icon, loading page, etc
  • we’ll submit it to Apple and wait for them to review and publish your restaurant game – this typically takes 7-10 days
  • together we’ll decide on some rewards to offer for achieving specific high scores
  • we’ll create a promo poster for you to display at your restaurant
  • we’ll give you restaurant marketing tips on how to promote your game further if you wish to – the main alternative ways are via email blast and social media
  • we’ll always be available if you have any questions or wish to edit the game rewards

Here at Loyalty Games, we specialize in making mobile games for restaurants. Contact us today to receive some live examples relevant to your restaurant…

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